If you have been looking for another reason to fly JetBlue, apart from the budget fares and the famously roomy legroom they have in coach, i.e., then you can now add free Wi-Fi to your list. With this new gimmick, the budget airline company seems to be leading the way in dissociating the negativity that comes with flying on-the-cheap.
Yahoo! News says this latest move will remove the need to bear “creature comforts” that passengers usually expect when flying on a reduced ticket price and reminds us that this particular airline company has always been a leader in making such flights a “nice undertaking.” With their offer of free DirecTV on all their flights, some of the best snacks in the skies, and understanding that not everyone is thrilled by the simple fact of flight, JetBlue has come up with something new which will make air travel a little more pleasurable. After all, once the novelty wears off, frequent flyers are known to dread the hours spent zipping through the skies in what are basically enclosed aluminum tubes.
JetBlue has dubbed the new scheme the “Fly-Fi.” They proudly announced that, currently, they are the only airline with free high-speed Wi-Fi available to all passengers on all their flights. They believe this move will deliver a fuller online experience which can be compared to what their passengers would have had back home or in their offices. With the free connectivity on offer, users can “stream, shop, and surf” thousands of feet off the ground like they would in their living rooms.
JetBlue says Fly-Fi was made possible with the collaboration of several leading companies including TIME, Amazon, and Harper Collins. The in-flight online experience starts from the moment an aircraft pushes off from the departure gate and lasts until disembarkation has started at the end of the flight. During that time, passengers can enjoy normal online communication and social media activities, watching TV and movies, reading e-books, and listening to the radio.
Going a little into the technical side, ZDNet reports that surfing speeds can be anywhere between 12 Mbps and 15 Mbps and reminds us that the airline had first started implementing Fly-Fi on its fleet starting from 2013. Comparing this free internet access to Gogo (the in-flight Wi-Fi service many airlines use) passengers on JetBlue’s aircrafts will be happy to know they won’t need to fork out $20 just so they can check their email in the clouds.
Jamie Perry, VP of marketing, agrees his company’s passengers are in for a richer digital experience. In a statement, he said that today’s customers expect to be online at all times, no matter how far off of the ground they may be, before also saying that JetBlue is proud to be the only airline to offer high-speed Wi-Fi, live TV, and movies for all their passengers.
By Liku Zelleke
Photo Courtesy JetBlue