The Nintendo Switch is getting a lot of attention that its predecessor, the Wii U, didn’t. Learning from the Wii U’s commercial failure, advertising campaigns have done much to promote awareness and generate excitement for the new console. Unfortunately, there is still a dark cloud hovering over head. The new video game system is to be accompanied by a fairly short list of games at launch. The question at hand is whether or not this potential hurdle will deride all the anticipation built up to this point.
While there is concern that the Switch is flirting with disappointment by offering few titles at launch, there are a number of factors that aim to counter the hesitation. Nintendo President Tatsumi Kimishima attempts to alleviate concern by offering a thoughtful line of reasoning for the marketing approach.
GameSpot reports that Kimishima aims to provide new releases for the new console on a more regular basis as opposed to dumping a lot of offerings all at once. The logic behind this move was an effort to encourage steady engagement with the console and provide continued reasons to return to the product instead of contending with larger periods of inactivity.
Even if there are to be regular releases for the Nintendo Switch after launch, other potential weaknesses have been brought to light. The Drum asserts that the new console has done little to maximize its potential as a mobile platform. It has been noted that there is little dedicated to peripheral apps and perks with a subscription to online services. The ability to access older games or indie games through Xbox Live and the Playstation network is the type of opportunity Nintendo may fail to take advantage of. However, a comparatively cheaper subscription fee was pointed at as conciliation.
In spite of the scrutiny on offerings and capability, the promotions behind the switch indicate that some level of success is guaranteed. Forbes states that the pre-orders for Nintendo’s upcoming console have already been sold out. Furthermore, the high-speed of the sell out was indicated as a promising indication of enthusiasm.
Even if the Switch is poised for success based on its pre-order rate, continued success will ultimately depend on the quality experience of the console and Nintendo’s ability to keep interest up by satisfying the demand.
Regardless of reception to the Super Bowl ad, the new video game experience has already sparked the imaginations and excitement for eager gamers. If promises are kept and a steady stream of new titles and content are accessible, Nintendo might enjoy success akin to the Wii instead of the disappointment of the Wii U.
Let us know what you think. Is the Nintendo Switch going to provide a worthwhile experience with its hybrid traditional and portable console capabilities or will great ambition and little support once again be a setback?
By Chris Hansen
Photo Courtesy Nintendo