Google is launching a new Pixel smartphone this year and it will be a premium device. The tech giant’s head of hardware confirmed that the company’s Android phone would be getting a follow-up sometime in 2017. He said that people can count on a successor this year, even if they do not hear a date from him now.
Mountain View’s senior VP of hardware, Rick Osterloh, would not give a more specific timetable for the new device beyond sometime this year. Tech Crunch notes that the smartphone designed and marketed by Google is a significant reset for the firm’s mobile hardware strategy.
It seems like the second-gen Pixel will continue the custom of its predecessor. Mountain View’s SVP of hardware said that the phone will stay premium in its next version, and that the firm is not interested in launching a cheaper version.
According to Engadget, while the tech giant’s Android phone brand remained reserved for its handsets, Google may not manufacture any more of high-end Pixel Chromebooks. Osterloh reassured that Mountain View’s own Chromebooks are not dead. The company may still continue to build the computers running on Chrome OS, however, they might be introduced under a fresh name.
Google has confirmed that Pixel smartphone will get a sequel and it is coming this year. It is believed that the device could launch this fall, which would put the Android phone in direct competition with iPhone 8. The tech giant will focus on the premium mobile phone market as it did in 2016. It is perhaps leaving the budget phones to other manufacturers.
Last year, the Alphabet subsidiary rebranded the Nexus lineup to the Pixel line, and with that the company got rid of manufacturer partnerships. It has been hyping up the Made by Google slogan it adopted last fall.
Android Headlines notes that shortly after the Internet giant’s Android phone was introduced last year, rumors started to swirl around that the tech firm may be planning to offer a mid-range Pixel. The company’s SVP of hardware has however, shut those rumors by revealing that Google has no plans for a low-cost version.
Osterloh’s revelation suggests a few things about Google’s strategy that were not previously fully pinned down. The company aims to compete more directly with Apple’s iPhone. It is also not going to divide its focus going after mid- and low-market opportunities simultaneously.
Pixel 2 will arrive this year, as confirmed by Osterloh at Mobile World Congress this year. Now that there is word of the Android phone’s successor, it suggests the brand maybe here to stay. Osterloh said that there is an “annual rhythm in the industry,” so people can count on the tech giant to follow it.
By Anila Maring
Photo Courtesy Google