Apple says it will stop relying on mining for the materials it uses in its products. The gadget giant said that it plans to one day cease mining for rare metals and minerals and start using recycled materials for its devices. The main reason cited for the initiative is the effect electronics-making is having on the planet.
The iPhone maker made the announcement on Wednesday, April 19, just ahead of the Earth Day celebration, in its 2017’s Environment Responsibility Report. The pledge underlines the company’s increasing tendency toward being a technology firm focused on the greater good. The gadget giant has been expanding its voice on issues like equal pay, labor rights, and the environment.
According to CNET, Apple noted that “climate change is undeniable” and that the planet’s resources will not last forever. The Cupertino, California-based gadget company said that technology must be safe for people to manufacture and use. The company challenges itself to ask what it can do about such realities in every part of its business.
According to Tech Crunch, Greenpeace thinks that Apple’s initiative is not enough. The nonprofit environmental organization praised the iPhone maker’s commitment, but believes it had a caveat. Greenpeace pointed out that it also wants Cupertino to make products that are easier to repair and last longer.
Apple Inc. pledged that it will stop its reliance on mined raw materials like gold and aluminum for its devices. The company said that it aims to use only renewable materials in its products to avoid “blood minerals” and protect the environment. As lofty as Cupertino’s recycling goals are, though, the tech titan admits it is not quite sure how it is going to achieve it.
Apple Inc.’s vice president of policy, environment, and social initiatives, Lisa Jackson, noted that the tech giant is actually doing something it rarely does, which is announce a goal before it has fully figured out how to achieve it. She added that while they are nervous, they think it is very important because they believe it is where technological advances should be going.
According to The Verge, the iPhone maker already has schemes in place for some materials. The company is reportedly working out which materials to prioritize, judging the social and environmental impact of obtaining the various resources it uses. It said it also aims to drive improvements in the recycling industry.
Apple said that it will soon stop mining, and manufacture iPhones and iPads from only green materials. The company announced its plans to become greener in its Environmental Responsibility Report. While the tech titan’s announcement sounds like a promise, it does not provide any suggestion on when it will shift to a 100-percent recycling manufacturing system.
By Anila Maring
Photo Courtesy Apple