On Wednesday, YouTube officially rolled out its live TV streaming service, which was announced in February, in five major cities in the United States. The service packages a bundle of channels from cable networks and broadcast networks. It will include a so-called skinny bundle composed of ABC, NBC, Fox, and CBS, along with associated channels like ESPN, Fox News, and Bravo. Google is tempting people to try out its new TV offering by throwing in a free Chromecast.
The video behemoth’s live television offering is now available on mobile devices and computers in five markets: Los Angeles, Chicago, New York City, San Francisco, and Philadelphia. YouTube TV offers a free 30-day trial, which is a nice long time to test and see if the live TV service does everything you expect from it. The Verge notes that as usual, signing up for the trial requires a debit or credit card and will result in temporary authorization on that card.
To access YouTube TV, people will require using either the service’s Android or iOS app, or the web-based interface. Engadget notes that ironically, the only way to get the live TV streaming service onto an actual TV set is via a Chromecast. Mountain View said that they will come, but for now the app and website will be the primary means to interact with Google’s new internet TV subscription service.
Google’s video sharing site this week launched its much-anticipated TV service, YouTube TV. The $35 monthly offering includes live TV streams from all four major broadcast networks and a host of other networks like FX, ESPN, the CW and many others. It is debuting with 39 stations, but 10 more is expected to arrive soon.
Mashable notes that Youtube TV is currently still a little wonky however, there are possibilities to inspire a whole new-gen of viewers to actually pay for television, and advertisers appear eager to give it a shot. The service adds the Google subsidiary to the snowballing market for digital live television, going up against Sony’s PlayStation Vue, Dish’s Sling TV, and AT&T DirecTV Now.
The world’s biggest video site believes it can sway a completely fresh viewer base that otherwise never considered paying for television at all. The Google-owned company’s VP of content partnership said that there are many cord-nevers, young viewers who never sign on for cable. Reaching even a fraction of the video giant’s one billion users could be a boon to marketers.
YouTube TV has finally arrived, and with it the potential to alter how television works. Big G-owned video powerhouse’s first foray into true cable-like TV takes to the internet equivalent of the airwaves in select cities this week. The online video giant said that it is working to quickly expand the availability of its internet TV subscription service.
By Anila Maring
Photo Courtesy YouTube