When a natural disaster hits, while some people say that they will help, if they are asked, officially, others just drop what they are doing and act. That is exactly what happened at the Anheuser-Busch brewery in Cartersville, Georgia on Monday. Following the devastation that was hitting Texas and Louisiana after Hurricane Harvey hit the area, the brewery in Georgia stopped canning beer and turned to canning drinking water.
The Anheuser-Busch brewery has already sent over 155,000 cans of water that were originally designated for beer production to both Louisiana and Texas, according to NBC News. The water is being sent to the Gulf Coast in trucks that the company normally uses for their daily shipments of beer.
According to Bill Bradley, Anheuser-Busch’s vice president for community affairs said the brewery has donated over 76 million cans of drinking water since 1988. The brewery in Georgia is the company’s designated brewery to shift to water in times of emergency, and they are proud of that fact.
Through Anheuser-Busch’s partnership with the American Red Cross, and the assistance of the local suppliers, the company is able to drop everything and get water to the victims of the hurricane and resulting flood. The Budweiser parent is not the only brewer to send water. MillerCoors also sent 50,000 cans of water to victims in Texas. The water will be distributed through Red Cross shelters in areas of the state affected by the hurricane and floods.
According to Miller Coors, a microsite, in partnership with the American Red Cross, has been set up where their employees can make cash donations to victims of the disaster in the Gulf Coast. According to spokesman Marty Maloney, MillerCoors will match their employees donations through the temporary microsite, for at least $25,000.
Harvey hit land on Friday as a category 4 hurricane. The resulting damage from the winds and flooding have taken the lives of eight people, but the worry is that count may increase before this is over. On Tuesday, areas of Houston that were not hit by flooding over the weekend, suddenly started flooding, calling for the National Guard and Red Cross to continue their rescue efforts that have gone on all weekend.
What do you CDA News readers think of Anheuser-Busch and MillerCoors dropping beer production to can drinking water instead? Share your thoughts in the comments below.
By Cletus Dillwood
Photo Courtesy Anheuser-Busch